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Press Release

FOR IMMEDIATE RELEASE

Concept Sports, LLC

401 A Wauregan Road

Brooklyn, CT 06234

 

CONTACT: Kristen Brandriff

860-774-9333

860-779-xxxx Fax

Email address: conent@mindspring.com

Web address: www.smartwheelsinline.com

DATE: May 19, 2006

HEADLINE: Smart Wheels Introduces the MOD 120! 20% more braking and more!



SmartWheels Braking System Introduces 20% MORE braking

The new MOD 120 beats inertia


Brooklyn, CT … With bigger wheels on their skates, skaters can go faster. Why should speed be a problem? Inertia!

Since the 2005 skate models were introduced, skate wheels are getting bigger. The 80 mm wheels that were the cat’s meow a few years ago, are now 100 mm wheels and that creates more speed for skaters. The more speed the greater need for more braking. “Inertia, can be nasty!” says Kris Brandriff, VP of Marketing for Concept Sports, LLC of Brooklyn, CT, manufacturer of SmartWheels.

According to Webster’s Dictionary, inertia is: “that property of matter by which it tends when at rest to remain so, and when in motion to continue in motion, and in the same straight line or direction, unless acted on by some external force”; translated; “braking” force….the more inertia, the more braking force needed to stop the motion.

SmartWheels is a lightweight device located between the bearings of the last three wheels of each skate that provides a quick response to braking. There are no superfluous cables to interfere with normal skating movement, or resulting gaps to collect hazardous road debris such as leaves, pebbles or dirt.

Most importantly, braking with skates outfitted with SmartWheels is easy. The only thing SmartWheels requires in order to slow down and stop is a deliberate weight load shift to the outside of the wheels.

While the original SmartWheels design provided the best braking capacity on the market, the new MOD 120 SmartWheels Inline Braking System affords skaters at least 20 % more braking and as with the original SmartWheels, is an easy and effective way to control speed and to stop quickly while inline skating.

It’s the “Smart” way to stop.

Other attributes featured in the new MOD 120 SmartWheels are enhanced non-brake mode “free” spin, flexible brake activation levels and easy installation; all features that complement today’s advanced level skates.

SmartWheels was designed by Robert Brandriff, a professional engineer, in 2000. After a frightening experience of his own on inline skates, Brandriff took to improving the old heel braking system. His extensive research and testing resulted in the SmartWheels Inline Braking System. As a testament to his dedication and innovation, SmartWheels was awarded second place by Design News Magazine, a prestigious engineering journal, for its “Excellence in Design” award.

SmartWheels Inline Braking System is currently sold (installed) in select models of Rollerblade and Roces inline skates, consumer kit form and is available for purchase at www.smartwheelsinline.com. Custom fittings to existing skates are also available.

For more information on SmartWheels, product samples, product images, customer testimonials, or for expert interviews on the inline skating industry, contact Kris Brandriff at Concept Sports, (860) 774-9333

 

 

 

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SmartWheels® are sold under U.S. Patent # 6,102,168
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